Notes from the table / Complete collection
Loose thoughts.
Still growing.
The pieces do not always fit neatly at first. This is where I write through them. Full articles live on Substack.
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Visit the publication on Substack ↗Reinventing Kohl’s: A Strategic Roadmap for Brand Revival
A look at the customer experience, positioning, and choices behind a possible retail reinvention.
From Obscure to Unmissable: How Celsius Became the Brand I Couldn’t Ignore Without Taking a Sip
Why the Celsius rebrand caught my attention, and what it says about the way brands become part of everyday life.
The Pit Stop Mentality: How I Maximize Productivity by Working Smarter, Faster, & Better
What the coordination of a Formula 1 pit crew taught me about focus, preparation, and working better.
7 Lessons I Learned From My First Go-To-Market (GTM) Project
Lessons in strategy, consumer psychology, and storytelling from my first go-to-market project.