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04 / iOS

Clocked

A price tag tells you what something cost once. It says little about the value it gives you over time. Clocked helps people see that longer story in the things they buy, use, and keep.

Add what you boughtLog when you use itWatch value grow
Clocked app icon

01

The purchase is not the final number

Add a camera, a jacket, a tool, a membership, or anything else you want to track. Each time you use it, Clocked lowers its cost per use and shows your progress toward a value target you choose. The number is not a verdict on whether you were good or bad with money. It is a clearer view of what the purchase has become in your actual life.

02

Ask the question before checkout

Clocked also helps with a purchase you have not made yet. The Should I Buy This flow lets you think through likely use and compare that expectation with what you have learned from things you already own. It moves the decision away from a vague feeling of guilt or excitement and toward a question you can answer for yourself: will I really use this?

03

Make the good habit easy

The value of the ledger depends on remembering to log a use, so the action is available through widgets, Siri, Shortcuts, and the Action Button as well as inside the app. When an item reaches its chosen target, Clocked marks it Worth It. There are no punishing streaks. The design nudges you to get more from what you have, not to feel worse about what you bought.

The price is only the beginning of the story.

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