MoodMist is a futuristic luxury perfume concept that adapts to your emotions. Created during my AI in Marketing course, the idea was to use AI image generator tools like ChatGPT and spaces on Hugging Face image generators to explore what it would look like to brand something that doesn’t exist yet while making it feel real.
June 27, 2025
I imagined MoodMist as a high-end scent that subtly shifts based on the wearer’s aura and mood. Everything from the logo design to the photoshoot concepts, ad scripts, and campaign strategies were built around one central idea: a fragrance as dynamic as the person wearing it. Inspired by the mystique of mood rings and guided by modern aesthetics, MoodMist became a fully realized brand with a digital-first go-to-market strategy and an identity rooted in serenity, science, and self-expression.
Project Overview
This project gave me the freedom to think outside of reality — and the challenge to make it all feel believable. It was a deep dive into creative storytelling, speculative branding, and visual cohesion across channels. I learned how to position a sci-fi product in a way that still feels elegant and emotionally grounded, while working with AI to bring creative concepts to life.
It also sharpened my skills in audience targeting, campaign planning, and product storytelling, especially in a world where tech and wellness increasingly overlap.
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