Bombay Bevs is a culturally-rooted beverage concept I created that blends bold South Asian flavors with the modern rise of alcoholic seltzers. Inspired by my own journey of reconnecting with my Indian heritage, I designed this brand from the ground up. I worked on the flavors, packaging, positioning, and go-to-market plan to celebrate tradition in a new way.
June 27, 2025
The drink line features nostalgic yet refreshing combinations like Mango Lassi and Cardamom Rose, crafted to feel as at home in a social gathering as they do in a quiet moment of personal connection. Through Bombay Bevs, I explored how product design, cultural storytelling, and modern marketing can come together to form something fresh, fun, and deeply personal.
Project Overview
This wasn’t just a branding exercise. It became a deep dive into market research, cultural insight, and the emotional power of storytelling. I learned how to build a brand identity that feels both authentic and forward-thinking. I also gained experience in audience targeting, campaign strategy, and planning immersive experiences. This project helped me better understand how to create something people can genuinely connect with.
Focus Areas:
Let’s talk
Say Yes. Take the Jump.
